Reduce Product & Service Innovation Risk

Whatever your product / service - you can define it in terms of its component parts which we call 'attributes and levels'.

Determine how price affects both share and revenue, and get closer to the reality and away from the smooth theoretical curves of economics.

Determine how important each attribute is... without asking directly!

Identify different segments who have different feature preferences and price sensitivies.

Test line extensions to target different segments identified, or optimize product lines to max. combined share.

Acentric uses the Metrisim Conjoint Analysis Software Suite, the best metric system on the market.